FRAGILE Srl

Informazioni Generali

FRAGILE is the Milan-based studio of corporate identity and design of Mario Trimarchi and Frida Doveil, which focuses on making the identities of companies visible through different project approaches, from the visual language of communication to the physical presence of architectural and product details, through the design of logos, identity systems, graphic alphabets, packaging, interiors, displays and products.

Founded in 1999 by Mario Trimarchi to give an Italian interpretation to the communication of corporate values, FRAGILE assists companies and institutions in choices of strategic positioning and the definition of concepts of force and future potential, to then be narrated in a unique way thanks to a complete project approach.

Over the years FRAGILE has designed logos and identity systems (Banca Intesa, Cariparma, Poltrona Frau, Poste Italiane), complete communication systems for excellent exponents of Made in Italy (Alessi, Alias, Artemide Architectural, Ceramica Flaminia, Macef Fiera Milano, Methis, Olivetti, Piazza Sempione), retail communication projects (Coop Italia, Trony, Moevenpick), installations and/or graphics for major exhibitions (the 10th Venice Architecture Biennale, Fabrica, Il Rinascimento), publications (Ville Giardini) and design products.

FRAGILE believes in the concept of corporate identity care, meaning to design coherent systems in progress that can adapt, over time, to technological, economic and lifestyle changes.
FRAGILE believes in corporate biodiversity, that means the use of design to narrate a world made of differences, even within the most homogeneous markets.
FRAGILE believes in design ethics, which means to communicate real values and qualities, to construct responsible, long-term relationships between companies and all of us.