Arketipo

Informazioni Generali

In a perfect marriage of technology and craftsmanship, Arketipo firenze’s production process starts with the search for ever innovative materials, to underline the unique style of the brand. This is followed by traditional manufacturing techniques, in which each stage is entrusted to the experience of Arketipo’s own craftsmen. The whole process has to meet very strict requirements for quality, accuracy and attention to detail. The coverings, whether leather or fabric, are all meticulously checked to eliminate any manufacturing imperfections. The expert hands of master tailors yield a finely made and
beautifully finished product that is truly unique.

For Arketipo Firenze Design is life, stylistic transgression and wish to express one’s own values through non-banal forms and materials.

“Curiosity is in our DNA – affirms Lorenzo Cattelan – and this leads us to search for new communication forms, new materials and technologies. Only in this way we can grant an authentic design and quality to customer.”
Design is for the Florentine company the starting point of all projects, a value that makes any product precious like a work of art. The Italian essence of aesthetic choices is continuity, a distinctive sign and a wish to reaffirm one’s own cultural roots. Materials dress the design style. The mastery lies in choosing what’s best, new and useful. Inspiration is often drawn from parallel worlds, to make a classic fabric innovative and vice versa, like in historical ateliers.

THE MISSION:
To be special at all costs. To reinforce the brand to face new commercial challenges, with the strength to be able to make a trend, when trend is history. To make the Brand a reference point for a transversal consumers’ segment but with a unexceptionable taste.
Besides, to enlarge the offer and propose accessories that can bear comparison with upholstered furniture, core business of the Company.

“I would like our branding identity to be at the sign of bespoke - affirms Lorenzo Cattelan – we are an industry, but we like thinking that a customer approaches us because he feels special and would like to get a handmade product with the best Florentine textile manufacturing."